글로벌 진출의 실패는 대부분 계획 단계에서 시작됩니다.
문화적 사각지대와 근거 없는 가정으로 세워진 로드맵이 시장 진입을 실패로 이끕니다. 우리는 데이터와 현장 경험을 기반으로, 확신 있게 새로운 시장에 진입할 수 있는 명확한 실행 전략을 제공합니다.
Wasted capital on assumptions
Brands enter markets based on gut feel, then discover the TAM is a fraction of what they assumed.
Cultural blind spots
Messaging that works in Korea sounds off in the US — and vice versa. Lost in translation means lost sales.
Underestimating competition
Local players have home-field advantage. Without a teardown, you're entering blind.
No execution roadmap
Strategy documents sit on shelves. Teams lack the 30/60/90 day clarity to actually execute.
가설에서 시작하여 출시 준비까지.
우리의 5단계 프레임워크는 시장 확장을 도박에서 예측 가능한 성장 엔진으로 전환합니다.
Market Sizing & Analysis
Quantify the real opportunity before committing capital.
- TAM/SAM/SOM modeling
- Growth trend forecasting
- Regulatory overview
Competitive Intelligence
Understand who you are fighting and exactly how to win.
- Competitor teardowns
- Pricing strategy analysis
- Feature gap identification
Localization Strategy
Adapt your brand to resonate authentically in each market.
- Cultural nuance mapping
- Messaging frameworks by region
- Visual identity adaptation
Go-To-Market Roadmap
A step-by-step execution plan from Day 1 to Year 1.
- Phased rollout plans
- Budget modeling by channel
- KPI definitions & targets
From hypothesis to launch-ready in 5 phases
Discovery Sprint
We immerse in your product, current positioning, and target market hypotheses via a focused kick-off workshop.
Market Research
Primary and secondary research: TAM modeling, regulatory scans, consumer behavior analysis, competitor teardowns.
Strategy Synthesis
Raw data becomes a coherent market entry thesis — positioning, channel priorities, go-live criteria.
Roadmap Delivery
A 12-month phased execution plan with budget models, KPIs, and a prioritized backlog ready to hand off to your team.
Alignment Workshop
Live session with your leadership team to walk through findings and align on the path forward.
The market entry report Klaps delivered prevented us from making a $500K mistake. The TAM analysis alone changed our entire US launch sequencing.
- Dedicated senior strategist
- TAM/SAM/SOM financial modeling
- 3+ competitor teardowns
- Regulatory & legal overview
- 12-month phased roadmap
- Live alignment workshop